Image Credit: freepik.com
Marketing and publicity are important for businesses because they help:
➤ Make People Aware: Letting people know about your business and what you offer.
➤ Get Customers: Attracting new customers to buy your products or services.
➤ Keep Customers Happy: Keeping current customers happy so they keep coming back.
➤ Manage Reputation: Making sure people think positively about your business.
➤ Learn About Customers: Understanding what customers like and need.
➤ Make Money: Increasing sales and earning more profit.
➤ Stand Out: Being different and better than competitors.
➤ Get Customers: Attracting new customers to buy your products or services.
➤ Keep Customers Happy: Keeping current customers happy so they keep coming back.
➤ Manage Reputation: Making sure people think positively about your business.
➤ Learn About Customers: Understanding what customers like and need.
➤ Make Money: Increasing sales and earning more profit.
➤ Stand Out: Being different and better than competitors.
In short, marketing and publicity help businesses grow, make money, and stay ahead of the competition.
NOUNS:
1. The advertisement: A notice or announcement
in a public medium promoting a product, service, or event.
Ø The advertisement for the new smartphone was displayed prominently on billboards across the city.
2. The marketing channel: A medium through which a company communicates with its customers to sell its products or services.
Ø Social media platforms have become crucial marketing channels for businesses to reach a wider audience.
3. The competitor: A rival business or individual competing for the same market or resources.
Ø Our competitor launched a new line of products, prompting us to reassess our marketing strategy.
4. The consumer: A person who purchases goods and services for personal use.
Ø As a consumer, I always look for reviews before buying a new product.
5. The consumption: The act of using up goods or services.
Ø The consumption of fast food has increased significantly over the past decade.
6. The discount: A reduction in the usual price of a product or service.
Ø I bought the dress because it was on a 50% discount.
7. The brochure: A small book or magazine containing pictures and information about a product or service.
Ø The travel agency handed out brochures detailing their vacation packages.
8. The slogan: A memorable phrase used in advertising to express the purpose or essence of a brand or product.
Ø Nike's slogan "Just Do It" has become iconic in the world of advertising.
9. The establishment: A place of business or residence with its furnishings and staff.
Ø The new coffee shop quickly became a popular establishment in the neighborhood.
10. The flyer: A small handbill or leaflet used to advertise an event or product.
Ø The flyer distributed in the mall promoted a special discount for the grand opening.
11. The advertising expenditure: The amount of money spent on advertising activities.
Ø The company increased its advertising expenditure in order to expand its market reach.
12. The exchange: The act of giving one thing and receiving another in return.
Ø International trade relies on the exchange of goods and services between countries.
13. The motto: A short phrase expressing the guiding principle or purpose of an individual, organization, or society.
Ø The school's motto, "Knowledge is Power," is displayed prominently in the main hall.
14. The marketing: The process of promoting, selling, and distributing a product or service.
Ø Successful marketing involves understanding the needs and desires of the target audience.
15. The audiovisual medium: Forms of communication that involve both sight and sound, such as television and film.
Ø The company utilized audiovisual mediums to create engaging advertisements for their products.
16. The sponsor: An individual or organization that provides financial or other support for an event, activity, or person.
Ø The local businesses served as sponsors for the charity marathon.
17. The strategic plan: A systematic process of envisioning a desired future and laying out strategies to achieve it.
Ø The company developed a strategic plan to enter new markets and increase profitability.
18. The target audience: The specific group of people at which a product or service is aimed.
Ø The marketing campaign was tailored to appeal to the target audience of young professionals.
Ø The company introduced a new payment system at the point of sale to streamline transactions.
20. The segment: A distinct group within a larger market that shares common characteristics.
Ø The company identified a lucrative segment of environmentally conscious consumers.
21. The weekly: A publication that is issued once a week, containing news, features, and advertisements.
Ø I subscribe to a weekly magazine that covers the latest developments in technology.
22. The advertising support: Assistance provided to advertising efforts, often in the form of funding, resources, or expertise.
Ø The advertising support from our sponsors allowed us to reach a larger audience.
23. The value: The worth, importance, or usefulness of something.
Ø Customers are willing to pay a premium for products that offer good value for money.
24. The advertising agency: A company that creates, plans, and executes advertising campaigns for clients.
Ø The advertising agency hired a team of creatives to design the new campaign.
25. The distribution chain: The series of intermediaries through which products pass on their way from producers to consumers.
Ø Efficient management of the distribution chain is essential for timely delivery of products.
26. The advertising campaign: A coordinated series of advertisements and promotional activities designed to achieve specific goals.
Ø The advertising campaign increased brand awareness and boosted sales.
27. The column: A vertical division of a page or text, typically in newspapers or magazines.
Ø Her column in the newspaper discusses current events and social issues.
Ø Competition among smartphone manufacturers has led to constant innovation.
29. The compilation: A collection or gathering of items, especially information or data.
Ø The compilation of market research data provided valuable insights into consumer preferences.
30. The demand: The desire or willingness of consumers to purchase goods and services at a certain price.
Ø High demand for the new product exceeded the company's expectations.
31. The diffusion: The spread or dissemination of something, such as information or innovation, among individuals or groups.
Ø The diffusion of technology has transformed the way we communicate and work.
32. The trade fair: An event where companies from a specific industry showcase and demonstrate their latest products and services.
Ø The trade fair attracted thousands of visitors eager to explore new business opportunities.
33. The loyalty: A strong feeling of support or allegiance toward a person, group, or brand.
Ø Customer loyalty is essential for building a sustainable business.
34. The loyalty program: A marketing strategy designed to encourage customers to continue purchasing from a company by offering rewards or incentives.
Ø The airline's loyalty program offers frequent flyers exclusive benefits and discounts.
35. The tool: A device or implement used to carry out a particular function.
Ø The software program serves as a valuable tool for analyzing market trends.
36. The illustration: A visual representation or example, often used to clarify or decorate text.
Ø The book contains beautiful illustrations that bring the story to life.
Ø The company worked hard to maintain a positive public image.
38. The brand image: The overall impression or perception that consumers have of a brand.
Ø A strong brand image can differentiate a product from its competitors.
39. The brand: A unique symbol, name, design, or combination thereof that identifies and distinguishes a product, service, or company.
Ø Apple is one of the most recognizable brands in the world.
40. The mentality: The characteristic way of thinking or mindset of an individual or group.
Ø A growth mentality is essential for personal and professional development.
41. The offer: A proposal or suggestion, especially one made in business or commerce.
Ø The special offer attracted a large number of customers to the store.
42. The planning: The process of making plans for something.
Ø Effective planning is crucial for the success of any project or initiative.
43. The forecast: An estimate or prediction of future events or trends.
Ø The weather forecast predicts rain for the weekend.
44. The promotion: The act of raising someone to a higher position or rank, or the activity of encouraging or supporting something.
Ø The company offered a promotion to employees who demonstrated exceptional performance.
45. The direct advertising: Advertising directly to consumers through various channels such as email, direct mail, or telemarketing.
Ø Direct advertising allows companies to target specific demographics with tailored messages.
46. The magazine: A periodical publication containing articles and illustrations, typically covering a particular subject or area of interest.
Ø She enjoys reading fashion magazines to keep up with the latest trends.
Ø The billboard on the highway advertised a new housing development.
48. The competitive advantage: A condition or
circumstance that puts a company in a favorable or superior business position.
Ø Innovation can give companies a competitive advantage in the market.
49. The cartoon: A simple drawing showing the features of its subjects in a humorously exaggerated way, especially a satirical one in a newspaper or magazine.
Ø The political cartoon in the newspaper poked fun at recent government decisions.
50. Consumer goods: Products that are purchased for consumption by the average consumer.
Ø Consumer goods include everyday items like food, clothing, and household products.
Ø The advertisement for the new smartphone was displayed prominently on billboards across the city.
2. The marketing channel: A medium through which a company communicates with its customers to sell its products or services.
Ø Social media platforms have become crucial marketing channels for businesses to reach a wider audience.
3. The competitor: A rival business or individual competing for the same market or resources.
Ø Our competitor launched a new line of products, prompting us to reassess our marketing strategy.
4. The consumer: A person who purchases goods and services for personal use.
Ø As a consumer, I always look for reviews before buying a new product.
5. The consumption: The act of using up goods or services.
Ø The consumption of fast food has increased significantly over the past decade.
6. The discount: A reduction in the usual price of a product or service.
Ø I bought the dress because it was on a 50% discount.
7. The brochure: A small book or magazine containing pictures and information about a product or service.
Ø The travel agency handed out brochures detailing their vacation packages.
8. The slogan: A memorable phrase used in advertising to express the purpose or essence of a brand or product.
Ø Nike's slogan "Just Do It" has become iconic in the world of advertising.
9. The establishment: A place of business or residence with its furnishings and staff.
Ø The new coffee shop quickly became a popular establishment in the neighborhood.
10. The flyer: A small handbill or leaflet used to advertise an event or product.
Ø The flyer distributed in the mall promoted a special discount for the grand opening.
11. The advertising expenditure: The amount of money spent on advertising activities.
Ø The company increased its advertising expenditure in order to expand its market reach.
12. The exchange: The act of giving one thing and receiving another in return.
Ø International trade relies on the exchange of goods and services between countries.
13. The motto: A short phrase expressing the guiding principle or purpose of an individual, organization, or society.
Ø The school's motto, "Knowledge is Power," is displayed prominently in the main hall.
14. The marketing: The process of promoting, selling, and distributing a product or service.
Ø Successful marketing involves understanding the needs and desires of the target audience.
15. The audiovisual medium: Forms of communication that involve both sight and sound, such as television and film.
Ø The company utilized audiovisual mediums to create engaging advertisements for their products.
16. The sponsor: An individual or organization that provides financial or other support for an event, activity, or person.
Ø The local businesses served as sponsors for the charity marathon.
17. The strategic plan: A systematic process of envisioning a desired future and laying out strategies to achieve it.
Ø The company developed a strategic plan to enter new markets and increase profitability.
18. The target audience: The specific group of people at which a product or service is aimed.
Ø The marketing campaign was tailored to appeal to the target audience of young professionals.
Ø The company introduced a new payment system at the point of sale to streamline transactions.
20. The segment: A distinct group within a larger market that shares common characteristics.
Ø The company identified a lucrative segment of environmentally conscious consumers.
21. The weekly: A publication that is issued once a week, containing news, features, and advertisements.
Ø I subscribe to a weekly magazine that covers the latest developments in technology.
22. The advertising support: Assistance provided to advertising efforts, often in the form of funding, resources, or expertise.
Ø The advertising support from our sponsors allowed us to reach a larger audience.
23. The value: The worth, importance, or usefulness of something.
Ø Customers are willing to pay a premium for products that offer good value for money.
24. The advertising agency: A company that creates, plans, and executes advertising campaigns for clients.
Ø The advertising agency hired a team of creatives to design the new campaign.
25. The distribution chain: The series of intermediaries through which products pass on their way from producers to consumers.
Ø Efficient management of the distribution chain is essential for timely delivery of products.
26. The advertising campaign: A coordinated series of advertisements and promotional activities designed to achieve specific goals.
Ø The advertising campaign increased brand awareness and boosted sales.
27. The column: A vertical division of a page or text, typically in newspapers or magazines.
Ø Her column in the newspaper discusses current events and social issues.
Ø Competition among smartphone manufacturers has led to constant innovation.
29. The compilation: A collection or gathering of items, especially information or data.
Ø The compilation of market research data provided valuable insights into consumer preferences.
30. The demand: The desire or willingness of consumers to purchase goods and services at a certain price.
Ø High demand for the new product exceeded the company's expectations.
31. The diffusion: The spread or dissemination of something, such as information or innovation, among individuals or groups.
Ø The diffusion of technology has transformed the way we communicate and work.
32. The trade fair: An event where companies from a specific industry showcase and demonstrate their latest products and services.
Ø The trade fair attracted thousands of visitors eager to explore new business opportunities.
33. The loyalty: A strong feeling of support or allegiance toward a person, group, or brand.
Ø Customer loyalty is essential for building a sustainable business.
34. The loyalty program: A marketing strategy designed to encourage customers to continue purchasing from a company by offering rewards or incentives.
Ø The airline's loyalty program offers frequent flyers exclusive benefits and discounts.
35. The tool: A device or implement used to carry out a particular function.
Ø The software program serves as a valuable tool for analyzing market trends.
36. The illustration: A visual representation or example, often used to clarify or decorate text.
Ø The book contains beautiful illustrations that bring the story to life.
Ø The company worked hard to maintain a positive public image.
38. The brand image: The overall impression or perception that consumers have of a brand.
Ø A strong brand image can differentiate a product from its competitors.
39. The brand: A unique symbol, name, design, or combination thereof that identifies and distinguishes a product, service, or company.
Ø Apple is one of the most recognizable brands in the world.
40. The mentality: The characteristic way of thinking or mindset of an individual or group.
Ø A growth mentality is essential for personal and professional development.
41. The offer: A proposal or suggestion, especially one made in business or commerce.
Ø The special offer attracted a large number of customers to the store.
42. The planning: The process of making plans for something.
Ø Effective planning is crucial for the success of any project or initiative.
43. The forecast: An estimate or prediction of future events or trends.
Ø The weather forecast predicts rain for the weekend.
44. The promotion: The act of raising someone to a higher position or rank, or the activity of encouraging or supporting something.
Ø The company offered a promotion to employees who demonstrated exceptional performance.
45. The direct advertising: Advertising directly to consumers through various channels such as email, direct mail, or telemarketing.
Ø Direct advertising allows companies to target specific demographics with tailored messages.
46. The magazine: A periodical publication containing articles and illustrations, typically covering a particular subject or area of interest.
Ø She enjoys reading fashion magazines to keep up with the latest trends.
Ø The billboard on the highway advertised a new housing development.
Ø Innovation can give companies a competitive advantage in the market.
49. The cartoon: A simple drawing showing the features of its subjects in a humorously exaggerated way, especially a satirical one in a newspaper or magazine.
Ø The political cartoon in the newspaper poked fun at recent government decisions.
50. Consumer goods: Products that are purchased for consumption by the average consumer.
Ø Consumer goods include everyday items like food, clothing, and household products.
VERBS:
1. To open up (market): To create or expand access
to a market or customer base.
Ø The company plans to open
up new markets in Asia.
2. To analyze: To examine methodically and in detail the constitution or structure of something.
Ø We need to analyze the data before drawing any conclusions.
3. To attract: To cause someone to have a liking for or interest in something.
Ø The new advertisement is designed to attract younger consumers.
4. To conceive: To form or devise a plan or idea in the mind.
Ø She conceived the idea for the new product during a brainstorming session.
5. To concentrate: To focus one's attention or mental effort on a particular object or activity.
Ø I need to concentrate on finishing this report before the deadline.
6. To know: To have information or be aware of something.
Ø She knows a lot about the history of the city.
7. To achieve: To successfully bring about or reach a desired objective or result.
Ø The team worked hard to achieve their sales targets for the quarter.
8. To consume: To use up a resource.
Ø We need to reduce our energy consumption to protect the environment.
9. To make known: To inform or publicize something.
Ø The company made known its plans to expand into new markets.
10. To spread: To distribute or disperse over a wide area.
Ø The virus spread rapidly throughout the community.
11. To enjoy: To take pleasure in something.
Ø She enjoys spending her weekends hiking in the mountains.
12. To have: To possess or own something.
Ø He has a collection of rare stamps.
13. To cover up: To conceal or hide something.
Ø She tried to cover up her mistake by blaming someone else.
14. To generate: To produce or create something.
Ø The new advertising campaign generated a lot of interest in the product.
15. To sponsor: To provide financial support for an event, activity, or person in exchange for certain rights or benefits.
Ø The company sponsored the local soccer team's jerseys.
16. To persuade: To convince someone to do something through reasoning or argument.
Ø She managed to persuade him to change his mind.
17. To enhance: To improve or increase the quality, value, or extent of something.
Ø The new software update is designed to enhance user experience.
Ø The company launched a marketing campaign to promote its new product.
19. To distribute: To give out or deliver goods or services to people or places.
Ø The charity distributed food and blankets to the homeless.
20. To satisfy: To meet the needs, desires, or expectations of someone.
Ø The restaurant aims to satisfy its customers by providing high-quality food and service.
21. To transmit: To send or convey from one person or place to another.
Ø The radio station transmits music and news to listeners.
2. To analyze: To examine methodically and in detail the constitution or structure of something.
Ø We need to analyze the data before drawing any conclusions.
3. To attract: To cause someone to have a liking for or interest in something.
Ø The new advertisement is designed to attract younger consumers.
4. To conceive: To form or devise a plan or idea in the mind.
Ø She conceived the idea for the new product during a brainstorming session.
5. To concentrate: To focus one's attention or mental effort on a particular object or activity.
Ø I need to concentrate on finishing this report before the deadline.
6. To know: To have information or be aware of something.
Ø She knows a lot about the history of the city.
7. To achieve: To successfully bring about or reach a desired objective or result.
Ø The team worked hard to achieve their sales targets for the quarter.
8. To consume: To use up a resource.
Ø We need to reduce our energy consumption to protect the environment.
9. To make known: To inform or publicize something.
Ø The company made known its plans to expand into new markets.
10. To spread: To distribute or disperse over a wide area.
Ø The virus spread rapidly throughout the community.
11. To enjoy: To take pleasure in something.
Ø She enjoys spending her weekends hiking in the mountains.
12. To have: To possess or own something.
Ø He has a collection of rare stamps.
13. To cover up: To conceal or hide something.
Ø She tried to cover up her mistake by blaming someone else.
14. To generate: To produce or create something.
Ø The new advertising campaign generated a lot of interest in the product.
15. To sponsor: To provide financial support for an event, activity, or person in exchange for certain rights or benefits.
Ø The company sponsored the local soccer team's jerseys.
16. To persuade: To convince someone to do something through reasoning or argument.
Ø She managed to persuade him to change his mind.
17. To enhance: To improve or increase the quality, value, or extent of something.
Ø The new software update is designed to enhance user experience.
Ø The company launched a marketing campaign to promote its new product.
19. To distribute: To give out or deliver goods or services to people or places.
Ø The charity distributed food and blankets to the homeless.
20. To satisfy: To meet the needs, desires, or expectations of someone.
Ø The restaurant aims to satisfy its customers by providing high-quality food and service.
21. To transmit: To send or convey from one person or place to another.
Ø The radio station transmits music and news to listeners.
ADJECTIVES:
1. Attractive: Appealing or pleasing in appearance or character.
Ø The attractive packaging
caught the attention of shoppers.
2. Comparative: Of, relating to, or involving comparison.
Ø She conducted a comparative analysis of the two products.
3. Demographic: Relating to the structure of populations.
Ø The company conducted a survey to gather demographic information about its customers.
Ø He accused the referee of making unfair decisions during the game.
Ø The advertisement was found to be misleading and was banned.
Ø Fresh water is becoming increasingly scarce in some parts of the world.
Ø The email response from the company felt impersonal and automated.
Ø The company prides itself on its innovative approach to product design.
Ø The investment turned out to be highly profitable.
Ø The company undertook a massive restructuring of its operations.
Ø The new technology has the potential to revolutionize the industry.
Ø She works in advertising, creating campaigns for various clients.
Ø Some advertisers use subliminal messages to influence consumer behavior.
Ø The app provides useful tips for improving productivity.
2. Comparative: Of, relating to, or involving comparison.
Ø She conducted a comparative analysis of the two products.
3. Demographic: Relating to the structure of populations.
Ø The company conducted a survey to gather demographic information about its customers.
Ø He accused the referee of making unfair decisions during the game.
Ø The advertisement was found to be misleading and was banned.
Ø Fresh water is becoming increasingly scarce in some parts of the world.
Ø The email response from the company felt impersonal and automated.
Ø The company prides itself on its innovative approach to product design.
Ø The investment turned out to be highly profitable.
Ø The company undertook a massive restructuring of its operations.
Ø The new technology has the potential to revolutionize the industry.
Ø She works in advertising, creating campaigns for various clients.
Ø Some advertisers use subliminal messages to influence consumer behavior.
Ø The app provides useful tips for improving productivity.
OTHERS:
1. Luxury good: A high-quality, expensive product that is not considered essential.
Ø Designer handbags are often
considered luxury goods.
Ø She consciously chose to eat healthier foods.
Ø The report analyzed the data in detail to identify trends.
Ø The company expanded strategically into new markets to increase its global presence.
➤➤➤ EVERY KID NEEDS A CHAMPION
⏩ SITE: www.seabraidiomas.com.br
Ø She consciously chose to eat healthier foods.
Ø The report analyzed the data in detail to identify trends.
Ø The company expanded strategically into new markets to increase its global presence.
=============================================================================
Comments