A. Listen to the following audio and answer the questions below.
🠊 https://drive.google.com/file/d/1TzuNHKPQrsl3UruaVhmPGE_4SVGp8q1j/view?usp=sharing
Audio source: Marketplace weekend
1. What´s the subject of the audio?
2. We are in the gold age of ____________.
3. Who is the biggest player in this game?
4. Who has failed?
5. What are the benefits of using those apps?
🠊 https://drive.google.com/file/d/1TzuNHKPQrsl3UruaVhmPGE_4SVGp8q1j/view?usp=sharing
Audio source: Marketplace weekend
1. What´s the subject of the audio?
2. We are in the gold age of ____________.
3. Who is the biggest player in this game?
4. Who has failed?
5. What are the benefits of using those apps?
6. Which apps did he mention?
9. As we know these maps are totally for free , so how do they make money?
B. Vocabulary
a. CUMBERSOME - difficult to do or manage and taking a lot of time and effort.
▶ Critics say that the process for amending the Constitution is cumbersome, but others defend it.
b. COUNTLESS - adjective /ˈkaʊnt·ləs/ = very many / a lot of
▶ She has had countless jobs.
c. GLITCH noun /ɡlɪtʃ/ - a small problem or fault that prevents something from being successful or working as well as it should:
Example:
▶ We'd expected a few glitches, but everything's gone remarkably smoothly.
▶ The system has been plagued with glitches ever since its launch.
d. RELY ON SOMEONE/SOMETHING - phrasal verb with rely /rɪˈlaɪ/ verb = to need someone or something.
Example:
▶ Families rely more on their cars than in the past.
▶ People rely more on cellphones than 10 years ago.
▶ I rely on my father a lot because I don´t work.
e. PRICEY (also pricy) - adjective - ˈpraɪ·si = informal for expensive
Example:
▶ That jacket’s a bit pricey!
C. Reading
Dynamic maps are interactive. They offer users more depth, the ability to see beyond Thomas Guide pages, and updates, digitally, in real time. Google Maps, Apple Maps, Waze — these apps tell you where to go and how long it will take.
They show you satellite images of the city you’re visiting. They let you look at the streets you're driving on. They tell you when the highway is getting a little congested, they route you around a bad accident, they tell you when a cop is pulled over on your left, or when the road is obstructed up ahead.
But can you trust a map?
It's one thing to plug in an address when you're in an unfamiliar place, but when you drive a familiar route, or use maps to find the quickest way to make a regular commute in the city where you live, trust issues can come into play.
Maps try to save you time, even if a cumbersome re-route shaves a minute off your commute. If there’s bad traffic on the highway, an app like Waze might tell you to get off, just to get back on the next entrance. And sometimes, speed can be pretty inconvenient. There are little glitches – a map app might not know about the notoriously bad stoplight on a street, or that it’s directing you somewhere without a left-turn arrow.
Generally speaking, dynamic maps do know the fastest way, but users are the key to accurate maps.
Most of the information map apps use comes from other drivers. If users allow Apple Maps or Google Maps to use their geo-location information, they can provide useful up-to-date data about where they are and how fast they’re moving.
Mapping companies rely on this data to report on traffic, to understand regular congestion and point out larger traffic problems. With Waze, users directly report incidents, problems on the road and police checkpoints, so drivers might know more specific details about the roads than they used to. Google bought Waze in 2013, so traffic information from the Waze app shows up on Google Maps, too.
Google also relies on historical data to make predictions about the traffic at various times of day, and days of the year. So even though it might not know until you’re in the car how long it will take you to get home for Thanksgiving, it'll know about similar drives in the past.
But using a free app may come at a cost: Users become a product, a tool that the companies use in trades of information and money. The apps and maps are free and compared to the pricey GPS and mapping tools that used to come as standalone devices suction-cupped to your dashboard, these apps are a value.
So, what are the tech companies getting out of this?
On a basic level, Google, Apple, and other companies know a lot about where you are and where you’re going. They could use this to advertise, down the line. Waze seems to have struck ad deals with certain banks or gas stations, alerting users when they're near a branded ATM.
But sometimes, if the data isn't for sale, it's being traded. Waze has been known to trade user stats in return for traffic information from local governments. Waze gets sensor and camera information from the cities it partners with – like Rio de Janeiro, Brazil, and the state of Florida– and in return cities get information about Waze users on the road.
For now, it’s anonymous.
Other apps make money directly for tracking their users – a biking app called Strava makes 80 cents per tracked user from municipalities that want to improve their own data base. Users don’t have to opt-in to be tracked, but it’s the default setting.
The same goes for people using any mapping app with geo-location tracking – you can turn off the ability to let Google Maps see where you are, but it makes it that much harder to get to where you're going.
Audio source: Marketplace weekend
⮚¿Did you like this lesson? No meu blog você encontrará outras lições para te auxiliar no aprendizado do inglês. Abaixo há dicas de lições que você pode estar fazendo para aperfeiçoar seus conhecimentos.
➤➤➤ BREAKING BAD - ONE OF THE BEST SCENES
http://seabraidiomasingles.blogspot.com/2021/05/breaking-bad-one-of-best-scenes.html
➤➤➤ NEW BUSINESS
http://seabraidiomasingles.blogspot.com/2020/09/new-business.html
➤➤➤ PRESENT PERFECT SIMPLE X PAST SIMPLE - with Frank Sinatra
http://seabraidiomasingles.blogspot.com/2021/02/present-perfect-simple-x-past-simple.html
⏩ SITE: www.seabraidiomas.com.br
⏩ BLOG: https://seabraidiomasingles.blogspot.com/
⏩ LINKTREE: http://linktree.com/seabraidiomas
⏩ INSTAGRAM: @seabraidiomas
7. Which one brings us more benefits? Why?
8. Who feeds the maps?
8. Who feeds the maps?
9. As we know these maps are totally for free , so how do they make money?
B. Vocabulary
a. CUMBERSOME - difficult to do or manage and taking a lot of time and effort.
Example:
▶ Critics say that the process for amending the Constitution is cumbersome, but others defend it.
b. COUNTLESS - adjective /ˈkaʊnt·ləs/ = very many / a lot of
Example:
▶ She has had countless jobs.
c. GLITCH noun /ɡlɪtʃ/ - a small problem or fault that prevents something from being successful or working as well as it should:
Example:
▶ We'd expected a few glitches, but everything's gone remarkably smoothly.
▶ The system has been plagued with glitches ever since its launch.
d. RELY ON SOMEONE/SOMETHING - phrasal verb with rely /rɪˈlaɪ/ verb = to need someone or something.
Example:
▶ Families rely more on their cars than in the past.
▶ People rely more on cellphones than 10 years ago.
▶ I rely on my father a lot because I don´t work.
e. PRICEY (also pricy) - adjective - ˈpraɪ·si = informal for expensive
Example:
▶ That jacket’s a bit pricey!
C. Reading
TECH IRL DYNAMIC MAPS AND HOW WE GET DIRECTIONS
Dynamic maps are interactive. They offer users more depth, the ability to see beyond Thomas Guide pages, and updates, digitally, in real time. Google Maps, Apple Maps, Waze — these apps tell you where to go and how long it will take.
They show you satellite images of the city you’re visiting. They let you look at the streets you're driving on. They tell you when the highway is getting a little congested, they route you around a bad accident, they tell you when a cop is pulled over on your left, or when the road is obstructed up ahead.
But can you trust a map?
It's one thing to plug in an address when you're in an unfamiliar place, but when you drive a familiar route, or use maps to find the quickest way to make a regular commute in the city where you live, trust issues can come into play.
Maps try to save you time, even if a cumbersome re-route shaves a minute off your commute. If there’s bad traffic on the highway, an app like Waze might tell you to get off, just to get back on the next entrance. And sometimes, speed can be pretty inconvenient. There are little glitches – a map app might not know about the notoriously bad stoplight on a street, or that it’s directing you somewhere without a left-turn arrow.
Generally speaking, dynamic maps do know the fastest way, but users are the key to accurate maps.
Most of the information map apps use comes from other drivers. If users allow Apple Maps or Google Maps to use their geo-location information, they can provide useful up-to-date data about where they are and how fast they’re moving.
Mapping companies rely on this data to report on traffic, to understand regular congestion and point out larger traffic problems. With Waze, users directly report incidents, problems on the road and police checkpoints, so drivers might know more specific details about the roads than they used to. Google bought Waze in 2013, so traffic information from the Waze app shows up on Google Maps, too.
Google also relies on historical data to make predictions about the traffic at various times of day, and days of the year. So even though it might not know until you’re in the car how long it will take you to get home for Thanksgiving, it'll know about similar drives in the past.
But using a free app may come at a cost: Users become a product, a tool that the companies use in trades of information and money. The apps and maps are free and compared to the pricey GPS and mapping tools that used to come as standalone devices suction-cupped to your dashboard, these apps are a value.
So, what are the tech companies getting out of this?
On a basic level, Google, Apple, and other companies know a lot about where you are and where you’re going. They could use this to advertise, down the line. Waze seems to have struck ad deals with certain banks or gas stations, alerting users when they're near a branded ATM.
But sometimes, if the data isn't for sale, it's being traded. Waze has been known to trade user stats in return for traffic information from local governments. Waze gets sensor and camera information from the cities it partners with – like Rio de Janeiro, Brazil, and the state of Florida– and in return cities get information about Waze users on the road.
For now, it’s anonymous.
Other apps make money directly for tracking their users – a biking app called Strava makes 80 cents per tracked user from municipalities that want to improve their own data base. Users don’t have to opt-in to be tracked, but it’s the default setting.
The same goes for people using any mapping app with geo-location tracking – you can turn off the ability to let Google Maps see where you are, but it makes it that much harder to get to where you're going.
Audio source: Marketplace weekend
==================================================================
Learn English with an EXPERT!
➤➤➤ BREAKING BAD - ONE OF THE BEST SCENES
http://seabraidiomasingles.blogspot.com/2021/05/breaking-bad-one-of-best-scenes.html
➤➤➤ NEW BUSINESS
http://seabraidiomasingles.blogspot.com/2020/09/new-business.html
➤➤➤ PRESENT PERFECT SIMPLE X PAST SIMPLE - with Frank Sinatra
http://seabraidiomasingles.blogspot.com/2021/02/present-perfect-simple-x-past-simple.html
⏩ SITE: www.seabraidiomas.com.br
⏩ BLOG: https://seabraidiomasingles.blogspot.com/
⏩ LINKTREE: http://linktree.com/seabraidiomas
⏩ INSTAGRAM: @seabraidiomas
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